Amika’s Big Hit Volumizing Shampoo is perfect for fine to medium hair types because it maximizes hair volume while delivering weightless moisture. It is infused with glycerin to retain moisture and caffeine to energize hair strands, with the goal of producing fuller, touchably soft hair that is neither heavy nor dry.
Hit the high notes with big hit, a volumizing shampoo that instantly boosts volume that lasts all day* with weightless moisture that’ll send limp, lifeless hair home.
